Now over 62 years later the company is pleased to announce that, as of January 1st, 2022, it began a new era in the rich company's history, under the ownership of Outdoor Traditions, LLC. Outdoor Traditions, LLC management doesn't believe in overhauling a business, but to add services and capabilities to the personal touch and customer service of long term family businesses.

Outdoor Traditions looks to help Stanley achieve a new level of growth by leveraging its management’s experience in sales, marketing, B2B ecommerce, and purchasing. Stanley Sports Supply sells fishing tackle to independent retailers within the state of Florida primarily and has a strong focus along its west coast with its delivery services.

Stanley’s team members have years of hands-on experience in fishing tackle distribution and most are active fishermen currently.

Stanley Sports Supply is known for the top brands it carries including, but not limited, to, Abu Garcia®, Berkley®, Daiwa®, Mitchell®, Mustad®, Penn®, Rapala®, Shakespeare®, Shimano®, Spider Wire®, Star®, Stren®, Ugly Stick® and Zebco®.